As described in a recent Health Affairs Blog post, the 2014 Institute of Medicine’s (IOM) report, Dying in America, and the Centers for Medicare and Medicare Services’ (CMS) 2015 decision to compensate physicians for having ACP conversations were important steps towards increasing the number of ACP conversations and encouraging doctors and patients to discuss the challenges associated with serious illness. These efforts, along with the tireless work of advocates, have raised awareness of the importance of ACP.